5Sao Launches 32 Mini-Apps: A Digital Bridge for OCOP Products and Vietnamese Consumer Goods

From a platform originally focused on home building and maintenance, 5Sao is steadily transforming into an open e-commerce ecosystem founded on trust and social responsibility. On the morning of September 24, 2025, 5Sao officially announced the launch of 32 mini-apps, marking a major milestone in its journey to become a “digital bridge” connecting OCOP products, consumer goods, and local specialties with consumers across Vietnam.

Mr. Đỗ Quý Sự – CEO of 5Sao E-commerce Platform – attended the event introducing the 32 new mini-apps within the 5Sao ecosystem.

At the launch event introducing 32 mini-apps within the 5Sao app ecosystem, Mr. Đỗ Quý Sự – CEO of the 5Sao E-commerce Platform – affirmed:

“5Sao does not join the race for transaction fees or short-term promotions. Our focus is on trust — the trust that consumers place in the origin of products, and the trust that producers place in a platform capable of enhancing the value of their goods.

Our strategy is to create sustainable value across the supply chain: offering free product onboarding to give small producers the opportunity to test the market, while providing digital tools, skill training, logistics support, and trade promotion.”

The Journey of Innovation

Founded in late 2021, 5Sao emerged as a pioneering startup in the home construction and maintenance sector, with a mission to modernize and streamline the connection between investors, contractors, and suppliers. The app functions as a diverse ecosystem for building materials and home care products, designed with a simple, user-friendly interface.

Through 5Sao, customers can easily search, compare, and choose from a wide range of products and services — including construction design, building material trading, interior design, home cleaning, waterproofing, appliance repair, electrical and plumbing maintenance, and home renovation — offered by multiple providers.

Suppliers can post detailed information about their products and services to reach more potential customers, while users are encouraged to interact, share experiences, and leave reviews about services and contractors. This creates a trusted, high-quality digital environment for both buyers and sellers.

After more than four years of development, 5Sao has attracted tens of thousands of users and earned recognition through several prestigious awards, such as:

• Top 3 National Startups 2024
• Third Prize at SURF 2023
• Top 10 Vietnam Innovation Hub
• Featured on Shark Tank Vietnam, Season 7

Looking ahead, 5Sao continues to make its mark after receiving an invitation to participate in GITEX Global 2025 in Dubai – the world’s largest technology event. This milestone demonstrates the capability, vision, and global ambition of the 5Sao founding team.

At this stage, 5Sao is actively onboarding reputable suppliers to bring their products onto its Mini App platform, which is scheduled for official launch in December 2025.

32 Mini-Apps – A Strategic Leap in the Digital Era

In an era where e-commerce is booming yet still faces persistent challenges such as counterfeit goods, low-quality products, and a lack of sustainable connections, the launch of 32 mini-apps marks a strategic and forward-looking move by 5Sao.

These mini-apps serve as direct bridges linking manufacturers, cooperatives, and traditional craft villages with consumers, helping OCOP products and local specialties expand their reach to wider markets.

The portfolio of 32 mini-apps covers a broad range of sectors — from construction materials and equipment, fashion and apparel, household goods, furniture, electronics, and food, to hundreds of distinctive regional OCOP products.

What makes this system truly stand out is its innovative and inclusive operation model. 5Sao offers free product listings to support small businesses and craft villages, making it easy for them to participate in the digital marketplace, while promoting authentic, high-quality goods to create a cleaner and more transparent e-commerce environment.

Each product is encouraged to publicly disclose its origin, production process, and quality, fostering greater consumer confidence.

Beyond the platform itself, 5Sao also empowers small merchants through training programs designed to enhance digital skills, improve product presentation, and optimize online store management. Each mini-app functions as a specialized digital channel, connecting cooperatives with distributors and wholesalers, while simultaneously promoting local products to tourists in Đà Nẵng.

The distinct advantage of 5Sao’s approach lies in its development philosophy:

• Free product onboarding
• Transparent product origins
• Digital upskilling for local merchants
• Efficient supply–demand connectivity

Through this model, 5Sao not only creates opportunities for small businesses and cooperatives but also enables consumers to shop safely and confidently, while helping local communities showcase their unique products to both domestic and international markets.

Challenges and Long-Term Commitment

The 5Sao team at the launch event of the 32 mini-apps

According to the 5Sao team, the greatest strength of the 32 mini-apps lies in the platform’s established foundation of data, technology, and an active user community built from years of experience in the home sector.

However, the challenges ahead are not small — particularly in transforming the traditional business habits of small merchants, craft villages, and cooperatives, while ensuring traceability and quality control as the market expands.

If 5Sao continues to invest in operations, training, quality assurance, and partnerships with local authorities, the 32 mini-apps will not only be a technological product, but also evolve into a long-term local development initiative with significant social and economic impact in Đà Nẵng and across Vietnam.

The launch of the 32 mini-apps is more than just a tech event — it is a long-term commitment to building trust, empowering Vietnamese products, and leading local commerce into the digital age.

Building on the foundation of trust established in the home and construction industry, 5Sao is now reaching further, turning each local product into a “cultural ambassador” on the global commerce map — affirming that technology only finds its true meaning when it connects people, culture, and social responsibility.